Blerg—

The Long Copy Fad.

trott

There once was a man named Trott.

Who liked short sentences a lot.

And every young sod,

who logged onto his blog,

turned into a staccato snot.

- Me

“What we need, then, is practice in handling long sentences. It is relatively easy to feel confident in writing shorter sentences, but if our prose is made up entirely of shorter structures, it begins to feel like “See Dick run. See Jane jump. See Jane jump on Puff.” Primer style (pronounced “primmer” in the U.S.A.), it’s called, and it would drive a reader crazy after a while.”

- Sentence Variety

Advertising does short sentences well because there aren’t many copywriters who write interesting long sentences.

That’s no jibe, it’s a challenge.

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