For those wondering what the hell a copywriter does, you’re not alone.

Almost everyone has a basic understanding, but generally, they’re unsure.

“Bios and websites, right?” My 25 year-old housemate

“So you do wordsmithing? Good people those. Valuable to our department.” A friend’s Dad

“Buy nows, join heres, the best most positively meaningful product description Xs, and zany puns, yeah?” Advertising Agency Producer

“Ohh, copywrite, not copyright. Cool.” A friend of a friend of a friend

All correct in their own little way. But too specific.

The simple version:

We absorb information, write it succinctly, make it a pleasure to read, then suggest the reader does something.

That’s it in a nutshell. It’s what a copywriter does. It’s what I do.

It can be applied to:

- Websites

- Biographies

- Blog posts

- Email Newsletters

- Product Pages

- App Copy

- Scriptwriting

- Catchy taglines!

- Interviews

- Copyediting

- Other things

It works for businesses who communicate with their customers. It works for people who want to say something to the world. And it works for anyone who wants to really say something, not just anything, if you know what I mean.

If your interest is piqued, and you think I can help you, send me an email. I reply to every single one, I promise.

I’ve got a neat little credentials document I’ll attach too.

t@taitischia.com

09/15/11 -- Writing -- 0 Comments