plants,

birds,

books,

white,

wood,

nooks,

light,

good-looks,

culture,

people,

and ideas.

A place for friends to make a better world.

And make money however they can.

Japan.

11/8/09 -- Japan -- 0 Comments

“There aren’t too many places in the world where you can’t buy a Coke, and that includes some of the remotest parts of developing countries. Coincidentally, that’s often where aid organizations have the hardest time delivering medicine and other supplies. That’s why ColaLife is lobbying the international beverage behemoth to open up its distribution channels for some constructive piggybacking. The nonprofit is working on a wedge-shaped package that can deliver goods in the space between the bottlenecks in a full crate of Coca-Cola, and in partnership with another NGO, it has already performed a successful test of the idea in Tanzania. In its quest for global beverage dominance, Coca-Cola may have inadvertently built the best tool for international aid. You can’t beat that.”

- GOOD Magazine, The GOOD 100

Thanks GOOD.

I like you.

What is a good ‘idea’?

Is a good idea ‘dramatizing the benefit’?

Is a good idea ‘telling a story’?

Is a good idea using the word ‘awesome’ in a conversational tone?

Is a good idea something a panel of judges can’t ‘love’ or ‘hate’?

I suppose so.

10/20/09 -- Stuff & Guff -- 0 Comments

Oh how better life would be,

If all ideas made us laugh,

or want to be happy,

or be a better parent,

or spend less money,

or relax, ax, ax, ax,

or climb a tree,

or read a book,

or talk in front of a roaring fire,

or dance with friends to a record player,

or eat fresh food,

or have friends for dinner,

or ride bicycles to the sea,

or just enjoy being with ‘me’.

Oh how great life would be,

if we got rid of the ad agency,

and took everyone’s money,

to make piano keys out of everything.

Maybe soon.

10/12/09 -- My Mind -- 0 Comments